While most major search engines are undeniably the very important of target spaces for search engine optimization, or SEO, according to experts, critical to maintaining brand identity online can online directory services such as yellowpages.com be.According to Lori Weiman, poor coordination with affiliates, as well as clever competition can surely take a poorly optimized listing off of the front page, for online directory listings is clearly pointed out by writing the Brand Aid column at Search Engine Land.
Wellman had also cites statistics that were claiming that yellow pages-type of sites were growing in popularity.
Link: Online Yellow Pages can be important branding tools
